To grow older and feel young is admirable

I had some helpful feedback from a client last week.

She said she doesn't like our business name.

She said that 'Youngify' appears to be reflective of

of a culture of being obsessed with being young.

I am very grateful for this feedback. 

I wasn't expecting that anyone would have this perspective,

but, I can see how our name can be interpreted that way.

I can reassure this client, 

and anyone who might think similar, 

that this is definitely not our purpose.

At Youngify we embrace healthy ageing and all the benefits of growing older.

It's just that we see that there is no need to grow older and also

suffer aches, pains, stiffness and tightness.

Every time I hear that pains are part of growing older 

I want to share my understanding, 

that it doesn’t have to be this way!

We can grow older and also move and feel young!

I hope that our explanations that go along with our name

create the correct impression for our purpose.